12 Benefits of Blogging for Your Brand (Read This First!)
Blogging is one of the best ways to build your online presence and increase your sales. It can help you build relationships with customers and prospects, drive traffic to your website, improve SEO rankings, and much more.
This post lists 12 benefits of blogging for business and marketing.
1. Blogs give you a chance to build your business’s authority
Online authority is the power that you have as a brand to influence people. It’s the ability to make someone want to buy something from you, even if they didn’t know they wanted it.
The more authority you have, the more likely someone is to trust your opinion and buy from you.
Blogs are a great way to build authority because they allow you to educate people about your industry, share resources that help them succeed in their business, and create content that helps solve their problems.
2. Blogs can help improve your SEO
SEO stands for search engine optimization, and it’s how you get your website to show up higher in Google’s search rankings.
Blogs are a great way to help improve your organic traffic from search engines because they allow you to respond to relevant questions your prospects are asking.
By publishing blog posts regularly, you’ll increase the number of indexed pages on your website and make it easier for people to find you when they’re searching online.
3. Blogs are easy to share across social media channels
When you publish a new blog post, you can share it on social media channels like Twitter and Facebook. This will help your content get in front of more people interested in what you have to say.
Keeping your social channels active allows you to stay top-of-mind with your audience, which can help lead to more conversions.
4. Blogging helps you grow your email list
Blogs can help you generate leads.
When someone reads one of your blog posts and finds value in it, they may decide to sign up for your email list so that they can get more content from you in the future. This is one of the easiest ways to generate leads from content marketing efforts.
Having a solid email list is key to building your business. When you have an email list, you can build relationships with your audience and send them valuable content they want to read. They’ll also be more likely to purchase products or services from you because they know, like, and trust you.
5. Blogging allows you to connect with customers on a deeper level
Writing blogs lets your prospects know you and your brand, which is a great way to build trust.
When you write blogs, you’re sharing your knowledge and expertise with people interested in what you have to say. This will help them feel more connected with your brand, which can lead to higher conversions down the road.
You may also like: 10 tips to achieve a conversational tone in your content.
6. Blogging boosts organic traffic
Blogging is an effective way to boost organic traffic. In fact, a study showed that companies who blogged saw an average of a 1,300% increase in organic traffic.
First, it gives you more content to share on social media. Social media is a great way to drive organic traffic to your blog and to other pages on your site, so when you publish new content on the blog, you can share it with your followers on social media.
The more frequently you post and share, the more likely it is that someone will click through to your page and become an engaged reader—or even an engaged customer!
Second, blogging allows you to present yourself as a thought leader in your industry. When people look at your site, they’re going to see that you are an expert with valuable insight into the industry and its problems—and that means they’re going to trust you more than they would if they’d only read about your company on someone else’s blog or website.
You’ll also be able to attract customers who are searching for information about a specific topic or problem because they will see that the solutions offered by YOUR COMPANY are exactly what they need!
Third, blogging helps drive traffic from search engines like Google and Bing. When people search for specific keywords related to what you write about (like “blogging tips“), then click on one of your posts, the search engines will see that as a signal that your content is relevant. They’ll rank your blog higher in their search results, which means more people will be able to find you.
7. You can test your audience’s interests with a blog
If you have a blog, then you can test your audience’s interests by writing about different topics. If people respond well to the blog post, then it means they’re interested in whatever subject matter was covered.
You can use this information to help guide your content creation efforts!
Read also: Blog Posts Category Ideas for Your Ecommerce Store
8. Blogging provides you with the potential to go viral
If you write a great blog post, then there’s a chance that people will share it on social media. If your post goes viral, then it can expose your brand to an entirely new audience.
You might even get some press mentions if the content is really good!
9. Everyone will know what your brand is all about
A blog can help your brand stand out from the competition. If you write thought-provoking or helpful content, then people will begin to associate your brand with those qualities. You’ll be able to position yourself as an expert in your industry while also showing consumers that you care about what they think!
Choose topics that are relevant and interesting to your audience. Your readers will appreciate the effort you’ve put into understanding their needs and wants, and they’ll reward you by coming back again and again.
10. It’s easy to measure the ROI of blogging
Your blogging ROI will come in the form of traffic, improved conversion rates, and reduced CPAs.
Traffic
This metric tracks the number of people visiting a website. It’s essential to keep track of this metric because it will tell you how many people are coming to your website as a result of your blog’s efforts.
Conversion Rate
This metric tracks how many visitors convert into customers or leads. You can also measure how many visitors convert to email list subscribers.
CPA
This metric allows you to see what the cost per acquisition (CPA) is for each channel. This will help you determine which channel is most effective in terms of getting new customers or leads for your business.
11. It keeps you educated on current trends in your industry
Writing blog posts is a great way to keep up with the latest trends in your industry.
Like any other form of writing, you need to constantly learn and research new things to avoid getting stale or outdated. Blogging is an excellent way to do this because it allows you to share your knowledge with others and expand on ideas already out there.
12. You can repurpose old content for new projects
Here are a few ideas for repurposing your content:
1. Make a video version of the blog post.
2. Take the blog post and turn it into a podcast episode.
3. Create an infographic based on the blog post, with stats, data points, or other information you think is interesting.
4. Turn it into an ebook or PDF that people can download and print out if they want to read it offline or keep their own copy handy in case they lose their internet connection while reading your blog post!
Takeaway: A business blog is one of the most effective marketing tools out there
It’s one of the most potent ways to build trust with your audience and establish yourself as an authority in your industry. It can help you generate leads, drive sales, and increase brand awareness.
A blog can also be a great way to repurpose content that already exists on your website or social media pages (like blog posts or articles), while also giving people new reasons to come back over and over again.
Content marketing calls and connects with the interested and engaged audience. In just 6 months, you can build strong relationships, grow your sales pipeline, and increase brand awareness. Get started 👉