1st Position on Google, 3000+ Page Views/Month

A client in the field of speed reading hired Redakthor to create relevant content that will drive organic traffic to their website.

By leveraging expert SEO and content marketing tactics, we secured the first position on Google for the client, resulting in over 3,000 page views per month for a single blog article. 

This case study will delve into the strategies and techniques used by our agency to achieve such impressive results and the impact it had on the client’s website. 

By showcasing the power of high-quality content and effective SEO practices, we hope to provide valuable insights and inspiration for any business looking to increase online visibility and success through content marketing.

This case study is for a single article created for a client who subscribed to our medium blog writing pack (3 articles per week). 

• Date posted: 12 November 2021
• Last month’s unique page views: 3,078
• Total page views since posting: 14,069
• Months until consistent page views: 7 months
• Avg cost per click (ads) for main KW: $2.77
• Avg value per month: $8,541
• Position for main KW on Google: 1
• Avg time on page: 6:30 minutes

Client overview

The client is a leading provider of speed-reading training. 

They offer in-person workshops and comprehensive online courses on speed reading, memory, and productivity improvement to enhance efficiency and comprehension. 

The challenge

The client had been publishing articles on their blog but struggled to rank on Google’s first page. They were receiving a low traffic volume and were looking to improve their online presence to reach more potential customers. 

The company hired Redakthor in October 2021 to improve their search engine rankings and drive more targeted traffic to their website.

The strategy

We first used various tools, such as keyword research tools and Google’s Keyword Planner, to identify topics with high search volume that would be relevant to the client’s target audience.

We also conducted manual research to analyze the competitor’s site and identify underserved topics that had not yet been covered in depth by the competition. This enabled us to create an article that provided value to the audience and filled a gap in the existing content on the topic.

To ensure the article is of high quality, we used a variety of sources for the research, including industry experts, academic studies, and data from reputable organizations. 

We also took the time to carefully craft the article, ensuring that it was well-written, well-organized, and easy to understand.

Here is a breakdown of the process:

Step 1: Blog audit

For this first step, we conducted an audit of the client’s website to identify any issues with the existing content, including gaps in the content, page views, bounce rates, or opportunities to improve the quality of the content.

Our investigation found that the client’s website was not generating targeted traffic due to the lack of relevant content.

To understand the characteristics and preferences of the client’s target audience, we collected and examined data about their demographics, interests, and the challenges they are seeking to address. 

This information allowed us to determine the most effective content to engage and appeal to this audience.

Step 2: Content strategy

We analyzed the client’s industry and their services and generated clusters of topics to build topical authority for the website. 

This included conducting keyword research to identify the most important terms and phrases for the client’s industry. 

With a list of relevant keywords and phrases, we began generating clusters of topics. This involved creating a list of broad topics related to the client’s business and drilling down to create more specific subtopics that would be covered in individual pieces of content.

Our writing team created a series of blog posts and articles focused on speed-reading techniques and strategies to improve the website’s rankings for the client’s target keywords—a total of 12 articles per month. 

We ensured that the content was informative, engaging, and well-researched and SEO-optimized. 

The results

The article was published on 12 November 2021. Since then, it has generated a total of 14,069 unique page views for a keyword worth $2.77, with an average value of $8,541 per month. 

Currently, it is in the first position for the main keyword on Google, driving more than 3,000 page views per month. This not only provides valuable traffic to the client’s website but also saves more than $8,000 in ad spend.

However, it is worth mentioning that it took seven months before it started generating consistent, relevant traffic. Recall that when we audited the client’s blog, we discovered they were not publishing articles relevant to users’ queries. 

Therefore, it took this long for the page to rank high in search results because search engines like Google use complex algorithms to determine the relevance and authority of a webpage. 

It takes time for the page to build up its reputation and domain authority. As a result, it can take several months for a page to start generating significant traffic.

With the strategy implemented by our agency, the client’s blog posts rose to the top spot of Google for their target keywords and saw a significant increase in traffic.