7 Reasons Why Content Marketing Is Important for Your Brand

Content marketing has the power to connect your brand with your audience like no other marketing strategy. Valuable and relevant content helps build trust and add value to the customer experience, building brand loyalty. Hence, investing in it can bring rich dividends to your business.  

Content is indeed the king when it comes to branding and digital marketing. It is no longer merely a way to set your brand apart from your competitors but a prerequisite to earning customer loyalty.  

Content marketing should be at the front and center of your marketing campaign if you want your digital marketing strategies to work. Customers put more stock in how a brand can help them get answers to relevant questions than in their flashy ads. 

Brands in various sectors, including finance, food, consumer goods, and many more, have used content marketing to build strong relationships with their customers and potential customers. 

Let’s see how content marketing can help you generate more leads, retain more customers and build a brand identity.  

Here are some reasons why you should focus on content marketing and how it can transform the way your business operates. 

1. It improves trust and loyalty

Great content can help you build your brand’s reputation more than any other marketing strategy. You will be amazed at what specific, targeted, and optimized content can do for you. 

Unless potential customers trust your brand, turning them into paying customers is virtually impossible. Content marketing can help you build this trust. 

Creating content that resonates with your potential customers, solves their problems, and answers their questions can be a great tool to build brand awareness and trust. When the customers read your content, they start forming opinions about your brand and whether it will add value to them or not. 

That said, the quality of the content is equally important. Customers and leads connect to a piece of content if it is engaging, educational, and adds value to their knowledge. If your content fulfills this criterion, the customers start to associate value with your brand, and brand loyalty increases. 

Another great thing about publishing quality content regularly is that it gives a perception to your customers that you are the industry leader, and they will be more inclined to associate with your brand. 

2. It brings lots of traffic to your website

Optimized content is arguably the best way to get organic traffic directed to your website. Content can help in Search Engine Optimization (SEO) and help your website stand out among the competitors.  

A good SEO score ensures that your website is more visible to potential customers online when they search for the product you sell or the service you provide. Content marketing can help boost the SEO score of your website. 

According to conservative estimates, websites that publish valuable and optimized content have, on average, 400% more pages indexed by Google than websites that don’t post. 

The more content is on your website, the more pages the search engine indexes, and the more likely it will show in search results. The more you publish, the better your chance to rank on top of search results of target keywords. 

Another way content can help you is the retention of the reader. If your content is engaging and educational, the customer has more reasons to stick around reading what you have to say. The longer your customers stay on your website, the higher the chance they will respond to a call for action. 

Google sees the time spent on your website by users as an indication of how important and valuable the information is and puts you on top of the search results. 

Publishing quality content regularly can help you cut the competition and catch more eyeballs on search engines.

You may also like: How to Structure Your Content for Best SEO Results

3. It can generate strong leads

Lead generation is one of the toughest jobs for online marketers. While there are many ways to boost lead generation, like advertising, content marketing is the most affordable. 

According to the data from DemandMetric, content marketing costs 62% less than traditional marketing strategies like paid and PPC ads and still gives better ROI. The cost-effectiveness of this strategy makes it an obvious choice for small businesses that want to get the most out of their marketing budget. 

It is important to understand that content marketing won’t give instant results. It is a time and labor-intensive marketing tactic that pays off in slow increments. However, once your system is in place, it can bring many more dividends with the least possible investment. 

The long-term ROI is that content marketing is so good that it can be a boon to small and medium-scale businesses to boost their sales. 

When writing content for your brand, make sure that you have a strategic approach.

• Always be very careful in the topics you pick to write about
• Pay attention to the types of assets you produce- blogs, videos, infographics, etc
• Pay attention to your promotional methods

Generating leads is good, but they are worth a lot less if they are of low quality. In other words, if the leads don’t have the potential to convert, they are useless. 

With the right strategy, content marketing can generate as many as three times more leads than paid ads. Besides, the leads generated from content marketing have a higher chance of conversion. 

When a customer or a potential customer connects with your content, they are more likely to make a purchase decision while they are there. 

4. It allows you to showcase your expertise

In some industries, the expertise of a brand in the subject matter is more important than anything else. For example, if you are in the healthcare industry, the customer must see you as an expert in the subject matter. 

You can use content marketing as a tool to showcase your expertise. It allows you to demonstrate that you have authority on the subject matter and to demand to be taken seriously by customers. 

Try publishing a variety of content for your customers and leads like

• Blog posts
• Videos
• White papers
• Other types of content

Publishing content regularly helps your customers and leads understand that you are aware of the challenges faced by the industry and are actively working to solve them. 

It is a way to tell your customers that you understand the ins and outs of your industry and that the product or service you sell is worth their trust. 

Customers often remember the brand that helped them make their purchase decision easier. If you have much content on your website, your customers might see you as an expert giving them valuable advice they can trust, leading to more conversions. 

When a business demonstrates its authority on the subject matter, the customer thinks of them as experts, capable of providing solutions and troubleshooting their problems.

5. It helps build strong relationships with your customers

Building strong customer relationships is extremely difficult when you operate an online business. Content marketing can help you break this barrier and develop strong relationships with your customers. 

While it is true that generating leads is important, it is equally important to give service to your existing customers, so they come back and refer your business to others. 

When you publish helpful content, your current customers feel taken care of, and this builds brand loyalty and cements your relationship with your customers.

Repeat customers are a huge chunk of any business, and taking care of them ensures higher profits. Loyal customers are an asset that keeps giving. When you have content directed to your existing customers, they turn from mere customers to brand advocates who promote your brand without you having to invest a penny. 

Positive reviews and comments on blog posts or videos hold immense value as a testimonial to the quality of your service. 

Customers see assets like guides and how-to videos in a positive light. The more value they get, the higher the chance they will return. 

Read also: How Does Publishing High-quality Content Benefit Your Audience?

6. It gives customers what they want

Customers and buyers today are hungrier for content than ever before. According to conservative estimates, internet users, including leads and customers, spend over 20% of their time online reading content. So, if your customers want content, you should be the one providing it.

A great marketing strategy is to respond to what the market wants. If it wants content, you should provide content. It also does not hurt that the more helpful and informative content you provide, the more search engines will have a positive opinion of your brand. 

Google’s algorithms rate the content according to Expertise, Trust, and Authority. The more you publish, the better your authority score is, and the more your audience wants to hear from you and value your opinion. 

7. It provides you with a better understanding of your customers’ needs

Understanding your customers and what they want plays a huge role in developing products and services that meet their needs. Content marketing can play a huge role in understanding your customers’ needs. 

You can better visualize your potential customers’ demographics by going through the data. Using the data, your marketing team can create the profile of your ideal or typical customer. 

Content marketing data helps you understand your customers better and improve their user experience. Once you know how the customers interact with your content, you can create marketing campaigns that are more enticing for them, leading to more conversions. 

The content marketing data can also help you understand how your visitors are moving through the customer journey and how you can adjust it to get maximum conversions. 

You can learn a lot about your leads and existing customers by looking at the kind of content they consume, the e-books they download, and the videos they watch. 

Once you know what kind of content is more successful in terms of engagement and interaction, you can fine-tune future strategies to target specific sections of your potential clients to generate more leads and acquire more paying customers. 

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To sum up

As they say, and rightly so, content is king. If done properly, content marketing can supercharge your marketing campaign and get results that no other marketing strategy can. 

Adding quality content that is helpful to the customers can help build trust and loyalty, helping your brand beat the competition. 

Now that you understand the importance of content marketing, it is the right time to get started if you haven’t already. If you need help creating high-quality content that connects to your clients, establishes your authority, and builds trust, Redakthor Content Marketing can assist you. We have a proven track record of getting amazing results for our clients through quality content marketing strategies. Get in touch with us to see how we can help you get head and shoulders above the competition.