20 Advantages of Outsourcing SEO Content Writing Services
Outsourcing your SEO content writing services involves hiring a third party outside your organization to handle all your content writing needs.
Content writing has become an integral part of marketing for many businesses because of its significant role in increasing sales.
But this can be a daunting task for many brands because it is difficult to develop high-quality content.
To solve this problem, what comes to mind for most companies is whether to handle their content creation in-house or outsource it to a content marketing agency.
If this is you, then you are not alone. As a business owner or marketing lead in your company, you may wonder about the most effective ways to create content for your brand.
Having an in-house content writing team may seem like the way to go, but when you look at it deeply, the cons outweigh the pros.
Therefore, engaging the services of a content writing agency is the right solution for your brand, and you are about to find out why.
This article will highlight the importance of outsourcing your SEO content writing services to help you make a better decision.
Let’s dig in!
1. Boosts your website traffic
Professional writing agencies integrate SEO best practices such as on-site optimization, keyword research, and meta tags to increase your website traffic.
The writing tools and software at their disposal help develop SEO-friendly articles that will accelerate results.
Most importantly, they are always aware of the latest tools and practices that will improve your Google ranking and organic traffic.
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2. Creation of high-quality content
For some of these content writing agencies, the quality of the content reigns supreme. They help you create high-quality professional content on your website that will aid your marketing efforts.
An arsenal of high-quality content is an essential element in marketing strategies that converts.
But not all agencies bother about quality. So before you make that decision, ensure that the agency is not just making empty promises.
Only hire agencies such as Redakthor, with a proven track record of delivering premium content.
3. Increases brand awareness and visibility
Content writing agencies have a high level of expertise in creating content that will increase your brand visibility and awareness. They help define your brand’s functionality, highlight your value proposition, and utilize SEO strategies to deliver these messages to your target audience.
What is the purpose of content marketing if not to expand your brand reach? This is one of the benefits of outsourcing your content writing services.
Making an impact in your audience’s mind involves spelling out in clear terms the reason for your brand’s existence. This is one of the functions of these agencies.
4. Provides more flexibility in content production
Outsourcing your content writing services is a fantastic option if your business is seasonal. You can scale up your content production during your prime season and reduce it when your products and services are in low demand.
For example, if you run a snow removal business, you will only need a large output of content in winter. Therefore, a content writing agency comes in handy, and you can reduce the number of articles you post on your website after winter.
But with an in-house content writing team, you have to keep paying their salary in season or out of season even when you have scaled-down your content production. So it does not make any business sense.
A content writing agency offers you the flexibility your seasonal business needs, which saves you more cost.
5. Increases your conversion rate
Content writing agencies help to increase your conversion rate.
They are skilled in designing a solid call to action that will motivate customers or prospects to purchase or patronize your services.
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6. Gives you time to focus on your main business activities
Creating content that converts is a full-time job. It requires researching, writing, and integrating relevant images. This can be time-consuming. But delegating these duties to these professionals frees up time for you to focus on more critical business tasks.
From the onset, it may seem to be cheaper to create the content by yourself. But business-wise, it is not. Add the whole content creation process to SEO optimization and repurposing content for social media. That is another burden on its own.
The end product may be a mediocre article, and some aspects of your business will suffer.
It is a lose-lose situation. Outsourcing helps you focus on other things that matter.
7. It is cheaper than an in-house content-writing team
If you calculate the cost of paying for a 1000-word article, it may seem very expensive, especially if you need a large volume of content. But when you compare it with the alternative, which is hiring an in-house content writer, it becomes child’s play.
Let’s do the math. According to Glassdoor, the total pay trajectory for a content writer is $49,528 /yr, $66,696 /yr for a senior content writer, and $52,151 /yr for a lead content writer.
Add that to the recruitment, benefits, training, and overhead cost.
Now let’s compare that to the second option. For example, if you are paying 50 dollars for a 1000-word article, and the agency has to churn out content for 365 days, that amounts to $18,250 per year.
Even if you are to pay for other essential services, such as content strategy development and other related elements, it will still be cheaper than hiring an internal writing team.
8. Faster turnaround time for content delivery
It might take your in-house content writer an extended period of time to deliver two 5000 words articles per week because they are handling other content. But a content writing agency will have a quicker turnaround time.
They have a team of professional writers from around the world with different time zones working round the clock to ensure they meet your content writing needs in a flash.
Enlist the services of Redakthor to provide quality content for your business in record time.
9. Consistent content for your website
Consistent quality content on your website will help you generate more leads and blog traffic. According to Hubspot, small blogs should produce 3-4 articles weekly, while large blogs should deliver 4-5 articles to maximize their organic traffic.
But you can get all burnt out if you want to reach this goal, and the quality of your content may reduce over time.
And your in-house writer may suffer from writer’s block, goes on vacation, or is on sick leave. What will be your next line of action when this happens?
Outsourcing content writing saves you a lot of trouble, from burnout to a leave of absence. You need to be consistent to retain the attention of your audience.
10. Standardization of content
Maintaining high-quality and standardized content across the board is one of the elements of an effective content strategy. The professional team of writers in these agencies understands the importance of maintaining standardization to avoid variations in output.
The content undergoes several revisions to ensure strict adherence to your brand style and processes.
11. Offers fresh ideas and perspectives
Outsourcing your content writing introduces your audience to fresh ideas and perspectives that will add meaning to your content marketing strategy.
Instead of using a solo freelancer, you can get an agency with a diverse list of professional writers to develop the kind of content you need to attract a new audience.
12. Revitalizes your old content
With this image, Moz illustrates how old content becomes stale over time and affects your ranking.
Updating your old content with new information will increase your website traffic.
A content writing agency helps optimize and update all your old content with fresh information.
13. Development of an effective content marketing strategy
Content writing agencies have extensive experience in various industries that will help them create a content strategy that suits your brand perfectly.
They have the right skill set and tools to design the right content calendar to meet your industry standards.
Get a unique content marketing strategy from Redakthor that will align with your brand objectives.
Read also: How to Create a Content Strategy? (Step by Step)
14. Establishes a consistent brand voice
If you are a business owner just starting out in content creation, a content writing agency will establish a brand tone consistent with your brand personality.
This will increase brand recognition and develop meaningful connections with your audience.
15. Access to specialists
If your content writing strategy involves writing a variety of complex subjects that you do not have the expertise to cover, then you should outsource to a content writing agency.
They usually have professional content writers who are specialists in several industries in their team. With their extensive knowledge of complex subjects, they will do justice to any topic.
16. Development of a variety of content
Content writing agencies can handle a variety of content, such as newsletters, articles, web copy, e-books, videos, and infographics.
This will expose your audience to various content types, thereby increasing engagement.
17. Gain a trusted business partner
A writing agency is one trusted business partner you can depend on to help scale your business. They take time to study your brand to create effective content that will grow your business because your success is their success.
Contact a content marketing agency that will take your business as theirs and accelerate your success.
18. Builds a stronger connection with your target audience
These agencies have a team of writers, strategists, and editors familiar with various ways to connect with different demographics emotionally.
They understand the type of compelling content that will help build a deeper relationship with your target audience.
Read also: How Does Publishing High-quality Content Benefit Your Audience
19. Helps you meet your business goals
Outsourcing your content writing needs will help you churn out a high volume of content that will generate more leads and increase your ROI.
20. Offers digital marketing expertise
Some content marketing agencies provide an all-in-one solution to your digital marketing objectives to boost your marketing performance.
A combination of content marketing and other digital advertising services will help you meet your business goals.
Is outsourcing content creation right for my business?
Whether you are a small business owner or a marketing leader in a large organization, outsourcing your content writing is always a good business decision.
It takes a tremendous amount of time to develop content that will be on par with your competitors. But outsourcing to a content writing agency shortens the length of time.
And if you are a small business owner still struggling with creating content that converts, you need the help of these experts to help you audit your website and develop a strategy that works.
Overall, you can never go wrong with contracting an expert to render a service that will help fulfill your business needs.
Content creation and SEO optimization can be a complex process that may distract you from focusing on a significant part of your business. There is no harm in outsourcing it.
Takeaway: Outsource your content writing services to boost your ROI
If you want to take your content writing a notch higher, working with an SEO writing agency is the best option.
High-quality content is the backbone of your marketing strategy because t will help generate more leads and increase your conversion rate.
Some major advantages of outsourcing your content writing include that it helps boost your website traffic, increases your brand visibility, and offers more flexibility in content production.
In addition, they give you more time to focus on your business, it is cheaper than an in-house writing team, there is a faster turnaround in content delivery, they provide consistent content, and they offer fresh ideas and perspectives.
Despite all the advantages you can gain from outsourcing, you can only benefit if you contract a professional agency with a proven track record of creating high-quality content.
Contact Redakthor for a free website audit and professional services.