9 Reasons to Hire a Content Writer
Consumers are always searching for knowledge and solutions to their problems. Being a source of this information will earn you a place in their heart.
It will motivate them to learn more about your brand and how your product or services can solve their problems.
Relevant content creation that conveys your brand messages is one of the fastest ways to reach your business goal. Unique and engaging articles are effective in grabbing the attention of your audience.
Not forgetting that you may know your brand inside and out, but an inability to articulate your mission to your target audience is a huge problem that can affect the success of your business.
But guess what? It is not a big deal. You must not be a talented writer to grow your business.
Hiring a content writer is your answer if you are thinking of a way to engage and retain your audience. They ease off this burden and help describe your value proposition to your customers.
Still, dragging your feet? This article will explore 9 reasons hiring a content writer benefits your business.
1. A professional content writer delivers high-quality content that increases organic traffic
Your web content is only valuable if the information is of good quality and reliable. A content writer creates relevant articles your audience will enjoy reading and be moved to share on social media or with their contacts, thereby increasing traffic to your website.
The articles on your site should focus on addressing the inquiries of users. This is how to convert them into potential leads.
However, bear in mind that poor-quality content will not attract any prospects. Therefore, before hiring a writer, you should measure their proficiency level to determine if they can deliver.
At Redakthor, high-quality writing is the watchword. Our team of professional writers delivers attention-grabbing content to drive organic traffic to your website. Contact us to get started.
2. They help you to better connect with your audience
One of the main objectives of content writing is to connect with your audience. Writers know all the tricks and tips that will automatically make your content more engaging and interesting for your target audience.
Running a blog is more than stringing two or more words together. If it does not resonate with your audience, it is entirely pointless.
An experienced website content writer knows how to create compelling content that will appeal to their emotions and interest.
As an expert in your industry, the enthusiasm about your business might get you carried away from what is important: addressing the readers’ pain points.
Thus, you may focus on describing the technical details of your product, which, frankly, the readers do not care about. They want to know if you can answer their questions and how to solve their problem.
If you cannot provide that quickly and in the most engaging way, you will lose them in a heartbeat.
Read also: How Does Publishing High-quality Content Benefit Your Audience?
3. They boost your SEO performance
SEO professional content writers know the importance of search engine optimization in creating content that converts. Therefore, they conduct keyword research and create optimized content that answers users’ intent.
Emphasis on “professional.”
Not all writers are skilled in SEO writing services and digital marketing. But some writers are proficient in developing and optimizing content with the end goal of ranking in search engines. It is vital in generating more leads for your business.
If your content is not performing as well as you want, it is time for an overhaul.
Get a free website audit from Redakthor and create search-optimized content using your target audience’s keyword searches.
You may also like: How to Structure Your Content for Best SEO Results
4. Poor quality content writing will hurt your brand reputation
If your blog is riddled with meaningless and unreliable information, it sends a negative message to the reader that you lack the needed professionalism to deliver. Professional writing improves the integrity of your brand by providing valuable and relevant information.
Grammatical errors and terrible sentences cast your brand in a bad light. It shows a lack of attention to detail and a high level of unprofessionalism.
Low-quality material also hurts your website ranking, compromises your domain authority, ruins your chances of earning backlinks, and increases your bounce rate.
When you decide to integrate content marketing into your marketing strategy, it’s either you go big or go home.
If you are planning to hire in-house or freelance writers, ensure they can create articles that will enhance your brand reputation because your business growth depends on it.
Finding the perfect fit for your brand is a difficult process. This is where outsourcing the role to a content writing company will suit your brand.
Get in touch with Redakthor. We have a team of experts creating content that will hold your reputation and content marketing structure together.
5. They establish your brand as an authority in your niche
While poor-quality content degrades your brand, high-quality content uplifts it. It builds authority and trust. Content writers are armed with high research skills and expertise in developing content that will meet your industry standards.
Creating content that showcases your brand as an authority in your niche is not a walk in the park.
Look around you. What are the names making waves and garnering large followership in your industry? They got there by showing people they have valuable expertise in the niche.
And this is how to build brand recognition and strengthen your brand image.
Read also: Best Hirewriters Alternatives (Answered!)
6. They deliver fresh, consistent content
To make an impact with your content, you must consistently deliver high-quality and engaging content. When your content is more frequent and attractive than your competitor’s, it impacts your audience’s decision-making.
According to McKinsey & Company, the three Cs of customer satisfaction are: Consistency, consistency, and consistency. Same also applies to content marketing. To satisfy potential customers and build credibility, you need to be consistent in delivering high-quality content.
Being enthusiastic during the first few weeks of creating your website or blog is usually expected. You may be writing 3 or more blog posts per week. But at some point, you get tired, and the frequency may drop as well as the quality.
Your audience starts looking for another alternative that will solve their problem. Because, frankly, they do not care to know if delivering content is a big deal. They just want you to deliver.
A content writer solves this problem by creating consistent content to keep your audience glued.
While an in-house writer is great, developing fresh content at a consistent frequency will require more than hiring one writer. They will burn out, and what happens when they have writer’s block?
You are back out cold in the street, shopping for another content writer to hire. What happens to your audience, then? You guessed right! They are checking out your competitor’s website.
However, hiring a team of in-house writers is more expensive when you factor in salary, benefits, and overhead costs. So what do you do?
Contracting a content marketing agency is the way to go. Redakthor has a vast pool of vetted writers consistently creating content for clients.
7. More free time to focus on your business
Content writing can be time-consuming. Conducting research, writing, editing, optimizing for SEO, and getting quality images is not child’s play. What time will you have to focus on your business if you do this every other week? But delegating content writing will give you more time to focus on your business.
Let’s say you have to upload 4 blog posts every week. First, calculate the time it will take you to do this.
If it is long-form content of 3000-5000 words, it might take you more than 8 hours to finish writing one article. Two articles will take almost the whole day.
You need more time to deliver on your value proposition.
ing attention-grabbing content is how you drown out the noise and rise above your competitors.
8. They expose your audience to unique and diverse ideas
Discovering fresh perspectives on worn-out topics has become increasingly challenging. But a content writer has many unique ideas that will diversify your content strategy.
However, an in-house or freelance content writer wouldn’t just cut it. They may lose vim after writing about the same topic all the time.
You can juggle things by outsourcing to a content marketing agency.
Redakthor works with several writers that possess insightful perspectives. Contact us to create a content cluster that will showcase unique viewpoints your audience hasn’t been exposed to.
9. Good writers are essential marketing assets for your business
Having a professional content writer on standby will help improve your marketing effort. They provide all your content needs, from writing sales copy to social media posts.
They become immersed in your business, making it easier to develop brand messaging that can emotionally connect with your potential customers.
Takeaway: Establish your brand as an authority in your industry by hiring a professional content writer
Generating leads that convert starts with building a repository of valuable content that will attract organic traffic to your website.
You can reach this goal by making quality the entire objective of your brand.
Hiring a professional is one of the ways to make a good impression in the mind of your prospect.
A content writer will help drive traffic to your site, increase sales, establish your brand as an authority in your niche, and help you connect with your target audience. But it doesn’t stop there; you will have more time to focus on your business and gain a competitive edge.
Even though there are so many benefits that come with hiring a content writer, you can undo all your hard work if you end up with an unprofessional writer.
Therefore, you need to work with a writer skilled in curating content that will help build your brand reputation.
Get a free website audit from Redakthor and quality professional writing services.