Are LinkedIn Articles Good for SEO?
LinkedIn is often considered a place to network and make connections, but it’s also an excellent platform for publishing content. In fact, LinkedIn articles get indexed on search engines quickly and easily.
By publishing your content on LinkedIn, you’ll be able to increase its visibility across the web and get it in front of more people. And if you’ve written an article that’s particularly good? You can even increase your online authority by using it as a citation in other places on the web!
In this article, we’ll discuss some questions about SEO and LinkedIn native articles. Let’s go!
Do LinkedIn articles get organic traffic to your site?
LinkedIn is one of the best platforms for driving traffic to your website, and it’s also a great place to publish articles that will attract links from other websites.
Here’s how it works: when you post an article on your company’s LinkedIn page, it shows up in the newsfeeds of those who follow that page and those hashtags. If they find the article interesting or useful, they’ll click to read more! Or link to it from their own profiles or websites.
And because LinkedIn is an online business network, there’s a good chance they’ll also check out your company’s website—and hopefully, sign up for a free trial, your newsletter or buy something!
How does LinkedIn show native articles to its users?
When you publish content on LinkedIn, it will appear in the news feeds of people who follow you, your page, the hashtags you’ve included, and those who subscribe to your updates.
When someone reads your article, they can easily share it with friends or colleagues using one of several methods built into LinkedIn. If they choose this option, then your article could reach thousands or even millions of people!
People are more likely to share content if they find it useful or relevant in some way—so make sure your content has something valuable for readers before posting it on LinkedIn!
Is it better to write an article and post it on your blog or post it on LinkedIn?
When deciding whether to post an article on your blog or LinkedIn, the answer isn’t always straightforward.
Both sites have their merits and drawbacks.
LinkedIn is great for reaching professionals looking for specific information, and you can use it to build relationships with potential clients and colleagues. If you want to reach out to people who are already interested in what you do and/or if you need help finding a job, then LinkedIn is where it’s at.
However, LinkedIn isn’t necessarily the best place for content that discusses how your product works or why it’s worth buying. If you’re trying to sell something, then LinkedIn might not be the best place for your product-focused content because its users are there primarily to network with other professionals in their industry—not necessarily buy products or services.
Your blog, on the other hand, is entirely customizable and can be tailored specifically toward your audience—which means that your readers will get exactly what they want: more information about what you do, why they should care about it, and how they can get involved with your brand!
A recommended practice is to create a blog article and paste it as a LinkedIn article with a link to the original post (in your blog)
This way, you are getting the best of two worlds. A growing website blog and increased reach to your LinkedIn audience, who may prefer to read the article natively on the platform.
Are LinkedIn articles a complementary strategy to regular blog writing?
LinkedIn articles are a complementary strategy to regular blog writing.
They offer a way to reach your target audience differently, focusing on professional development and career-related topics. They should be short, informative articles that can be published quickly and shared with your network.
Blogs give you more freedom to write about topics that interest you and can help you develop your voice as an author or brand.
LinkedIn articles are great for social shares
LinkedIn articles are more likely to be shared than blog posts because LinkedIn users share content relevant to their career goals and interests, making them more likely to share your article with others in their network.
LinkedIn Articles create high-quality backlinks
Linkedin articles are a great way to create high-quality backlinks to your site because LinkedIn is a highly authoritative site.
When you publish a LinkedIn article and link back to your site, Google picks up that as a reference from a vote of confidence from a high authority domain.
If you want to learn more about how to schedule your content for maximum synergy among distribution channels, click here!
Takeaway: Writing on LinkedIn isn’t a replacement for writing regular blog posts, but it can be very advantageous if you’re looking to increase your reach on its network
Writing on LinkedIn isn’t a replacement for writing regular blog posts, but it can be very advantageous if you’re looking to increase your reach.
Think of it this way: if you’re trying to get your brand in front of as many people as possible and make sure they’re seeing what you want them to see, then writing posts on LinkedIn is one way to go about it.
LinkedIn has over 500 million users and is where most professionals go to find new jobs or experts, so it’s a good idea to use the platform as much as possible.
Keep in mind LinkedIn is a great place to build your brand, establish yourself as an authority and attract new leads. And while writing on it isn’t the same as writing a blog post, it can be very beneficial if you want to grow your business.
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