10 Benefits of Guest-Posting on Other Websites

Google can identify authoritative sources and rank their content in search engines in seconds. And when you use guest posting, you can easily gain this authority. 

Guest posting is creating content to be posted on another website to appear as a thought leader.  It’s a great way to build authority for your domain and the blogs you publish on your website. To create sustainable blog posts, make them evergreen and relevant to your target audience.

Each link to your site and article represents a vote of confidence in the eyes of search engines. That’s why it’s important to guest post on websites from a similar/relevant niche to yours.

The main benefit of guest posting on other websites is the fact that it improves your websites’ backlink profile. Besides that, guest posting also increases your domain’s authority, boosts social media shares, expands your network, increases traffic to your site, and more.

The strategy works like this: you research, write and publish a comprehensive post about a query you want to rank for on your site, and then create 10-20 shorter posts to publish on other websites (and link to yours).

Picture guest posting as a press release pointing to the important thing. You create your guest blog posts not to have them rank but to point to the truly important thing, your article.

60% of bloggers publish one to five guest posts each month. Although these numbers may appear daunting initially, you must remember how big and competitive the world of search engine results is. 

Therefore, if you are not among the 60%, you may miss out on the opportunity to increase the visibility of your website. Your goal should be to improve your brand visibility by guest blogging to reach more people. This would lead more potential customers back to your website.

Wish to learn more? Here are three benefits of guest blogging that you should know.

Why is guest posting important for your business?

Guest posting for your business helps you improve your brand’s quality. Below are some of the reasons you should consider this content marketing strategy.

1. Improves your website’s backlink profile

Backlinks from authoritative websites can significantly benefit your SEO. They improve your content’s accessibility, discoverability, and indexability to Google and other search engines.

When establishing your rankings, search engines consider the quantity and quality of links leading back to your website. You have additional opportunities to get more natural relevant backlinks via guest posting. 

Each link you receive is a credible mention of your brand. Many guest posting sites allow you to include at least one link to your website. This is because you will be less likely to be paid for creating content.

2. Increases your domain’s authority

Guest posts are a great way to show your authority on a particular niche. And you will gain credibility automatically if your guest blog post appears on a reputable website.

Building trust with your guest blogs automatically drives more traffic to your website. A recent survey showed that 62.96% of readers regard websites with several blogs as reliable sources of information.

Although it might take a while before you establish credibility as a blogger, the authority your company and voice will obtain is unquestionably worthwhile.

3. Increases your brand’s authority and credibility

Guest posting is an effective strategy to appear as a thought leader or subject matter expert. You can reach a much larger target audience with your guest posts. When readers from this audience visit your profile, it helps build your brand’s credibility.

Creating high-quality content helps establish mutually beneficial relationships with editors and other thought leaders in your field. When you provide these third-party sites with great content, they also would love to work more to increase your brand’s visibility.

You may also like: 7 Reasons why content marketing is important for your brand

4. Boosts social media shares

By writing for a reputable blog, you effectively get that website to endorse your brand. The social media fans of that website will think well of you as a result of this. 

You can personalize your contributor profiles in the majority of guest blogging agreements. Use this opportunity to add links to your social media profiles.

5. Expands your network

Networking is essential when it comes to building your brand successfully. Guest posting is a terrific method to connect with website owners and readers. Joint ventures can strengthen professional bonds.

The fact is, it’s not just all about what you know but about who you know, too. No man has ever built anything significant alone. 

Over the years, this truth has been proven over and over. The great thing is that even now, it still stands.

It’s possible that influential people can spread the word about your company within their spheres of influence. It’s like weaving a network of knowledge in which anyone who participates can aid anyone else.

6. Increases exposure to your target audience

Having guest posts on other sites helps you connect with new clients. Your bylines, links, and guest contributions are exposed to the target audience. People who would have never found out about your company’s existence will become familiar with its name.

Recognizability of the brand is essential in high-level marketing. You can’t just ignore it. 

This benefit is more complicated to measure than the ones that came before it, but that doesn’t make it any less critical. 

With just one guest post per month, your business could be seen by tens of thousands of people.

7. Increases your follower count

Social media can increase website traffic, expand your professional network, showcase your work portfolio, and more. Participating in guest posting is a fantastic option to increase the number of people who follow you on social media and share the material you create.

When you have a guest post accepted for publication, you should market it on social media as though it were published on your website. 

When you do so, tag the website’s account and be sure to thank the administrators for the chance to contribute to their publication. 

Typically, they will appreciate you by liking and sharing your article. 

When their audience sees this, there is a probability that they will share your content more frequently. 

You might also earn some new followers from the people in their circles. Every new guest post you publish and every new website you write for allows you to get additional followers. 

When the time comes for you to advertise your own material in the future, all of this information will come in very helpful.

8. Helps you achieve organic advertising 

Achieving organic advertising helps your business grow without much work. But to get organic traffic, you need to position your brand accordingly via high-value niche content. 

Creating niche guest post content helps you educate your potential customers on something they require. If they find your content useful, they’ll be motivated to go further and perhaps proceed to your website to try out a product.

This effect is referred to as organic advertising. Your customer base begins to grow without directly selling a service to them. Instead, they recognize your quality and want a taste of your service or product.

This also leads to good reviews from readers who would recommend the post to their colleagues. This build-up offers your website organic traffic, allowing it to grow seamlessly and with less effort.

9. Increases traffic to your website

It’s a no-brainer that helpful educational content can prompt your potential customers to visit your website. Building a relationship with high-value blogs can be challenging at the early stage. But once they recognize the value you offer, the relationship becomes smooth.

With well-placed links leading back to your site, you can help boost traffic to your website. All you have to do is ensure these links are placed strategically and naturally. 

Ensure your focus remains on producing high-quality content that helps the readers.

Tips for high-quality guest posts

You may understand the importance of leveraging guest posts to sell your brand. However, it would be challenging to get the desired results without knowing how to write high-quality guest blog posts. This section will cover some crucial tips to help you out. 

Give your readers diverse points of view

To sustain your readers’ interests, you don’t want to publish on just one topic constantly. Establishing yourself as a subject matter expert means you can provide them with different points of view for a fully immersive learning experience.

Create a comprehensive content calendar that analyses different subjects, outlines, and diverse views. This would improve your content quality, readership base, and generating leads. 

It also helps your brand image as a fair and critical subject matter expert.

Write unique content

Creating unique and helpful content is perhaps the most important metric of writing a great guest post. Your audience wants to read the content they can’t find just anywhere, making it essential to focus on unique angles other blog sites may not have addressed.

A strategic way to create unique content is to evaluate articles on that subject matter. A quick review of Google’s top 5 or 10 search results and other blogs would help you see the outline of these existing angles and what they are missing. You can build on these lapses to create unique content covering a different subject angle. 

58% of marketers consider original written content the most effective option when selling your business. This form of content even ranks ahead of visual content, showing the importance of writing unique, high-value content.

As a guest writer, your objective is to write from a position of authority. Why should people listen to you? The answer should be “because you have something helpful to say.” Readers generally have a short attention span, and the introduction of any article determines how much time they’ll spend reading. 

Therefore, your post’s structure is highly important. You can start by telling a story or using relevant data to illustrate a point. This would help you command the readers’ attention. Then you can sustain it further by writing concisely yet comprehensively. 

At the end of the day, the goal is to ensure your reader views you as an authority and wants to reach out for help. For instance, if you write about defective payment processes, they want to know what you offer differently and how better. 

Write evergreen content on relevant topics to your audience

Since you want your guest posts to generate leads continuously, you can’t afford to limit its validity to a specific period. You must ensure you write in a fashion that ensures the content written today can still be helpful a year after publication. 

This is why it’s smart to write educational posts or content that analyzes points of view. These would likely continue to be useful, providing you with a permanent lead-generating source. But this takes some work.

Creating evergreen content is challenging due to the high daily volume of blog posts. Your supposed evergreen content could be buried in the internet after a week, as millions of content get published daily. However, you can still create useful content that will last longer if you know the right hacks. Below are some useful tips.

Wow your audience with the content

The “wow” factor in every piece of content determines how much people would speak about it. Think about the several beautiful movies you’ve seen. It’s the “wow” factor that makes them memorable. Therefore, you must ask certain questions when writing your guest post content.

Some of these questions include “what spice am I adding to this article,” “why should people read this and hold on to it?” 

To surprise your reader, you must start with your headline. Choose a catchy headline that catches them off-guard and makes them want to know what you have to say. This would prompt them to read the article, while your helpful content would help sustain their interest.

You should also leave them wanting more. If you provide useful content, it helps to leave certain questions unanswered, so your readers want more. This desire for more would prompt them to visit your website or bookmark your post to know when you have another publication. 

Share details

The beauty of guest posting is in the details. People can find different tips online about the subject you’re writing about. But they want to know more about the specifics. They want to understand different perspectives, personal experiences, or story-telling with stats. 

Therefore, you must be ready to make your content highly relatable to your audience. You can do this by using compelling descriptive details that paint mental pictures in their minds. This offers you a leeway into your readers’ minds. 

You would require careful and thoughtful writing to achieve this. Share details with your readers to inform them about everything they require. This means you must have mastered the details and understand how best to convey your thoughts. 

Catchphrases may help you

Remember your goal is to make your content memorable and evergreen. Catchphrases are useful tools to achieve this effect. Authors have coined different catchphrases, from “melts in your mouth, not in your hands” to “the ultimate growth strategy,” guest bloggers continue to find relevant lines their audience can hold on to.

Ensure the catchphrase you decide on is simple and easy to understand. This can be giving your audience an “OMG!” moment or simply piquing their interest. Once you choose the phrase to use, place it strategically in your post to achieve optimal effect. 

Show some personal side

A common challenge with most articles online is that they are straight-laced, direct, and non-personal. However, to write a memorable guest post, you must ensure it resonates personally with people. 

You need to show you aren’t perfect and may have made mistakes. People want to see your vulnerable side and how you’ve worked on it. Writing in this fashion helps you connect with your audience to drive home your points and make your post evergreen.

You may have realized that some musicians are popular because of their lyrics. They may not have the greatest voice. But they understand how to write lyrical content that speaks to people’s hearts. This makes them endearing to their audience, impacting their longevity. 

One way you can execute this is to reveal your intentions for writing the blog post. Your readers likely already think you want to sell them a product or service. 

Yes, this may be your goal, but you must show your human side. Be honest about how much you value the subject matter and why you believe people should learn what you have to say. 

Opening up about your intentions makes your readers less suspect. Once you gain their trust, they understand you’re straightforward with your goals and can perhaps work with you.

Challenge their views

Readers interested in your writing likely already have certain views on the subject. As a guest post writer, you should be authoritative and challenging. You can challenge some of your readers’ old-fashioned views on the subject. 

For instance, people have thought for long that the best movies should have certain elements. You can challenge the existing view to show more insights if you have unique perspectives to share on such an issue. Someone who writes a guest post challenging ingrained American concepts will likely write evergreen content. 

Challenging and engaging guest posts tend to provide helpful and useful content. If people can learn new things or change their stance from your post, they’ll likely always remember reading your view. This is an effective way to establish yourself as an authority on the subject. 

Another common way to challenge your readers’ views is to expose the defects in why they hold their beliefs. Providing sound arguments about why some views might be defective may enlighten your readers. People love to learn new effective ways. If this means replacing their old-fashioned style, they will.

Make sure your posts are well-written and free of spelling or grammar mistakes

Nothing kills interest in reading more than viewing content with numerous errors and grammar mistakes. Many consider it an eyesore and would rather not continue reading such an article. 

To write an evergreen guest blog, ensure it’s error-free and well-written. This impacts the quality of the article and how readers regard you as a writer. Therefore, you must submit the article to numerous edits and checks to ensure it follows standard writing guidelines. 

Additionally, it’s crucial to refine your guest post, review the sentence structure, and moderate the paragraphs. To sustain readers’ interest, write in an appealing fashion. Spacing out your paragraphs and using relevant headers will improve article readability. This would also ensure your post reaches a large range of audience. 

Takeaway: Improve your backlink profile with guest blog posts

Are you still toying with the idea of guest blogging? 

Perhaps it is time you take the plunge.

Posting your content on other websites doesn’t mean it isn’t accomplishing anything. That guest blog post on other websites with your name generates backlinks, brand awareness, authority, and more.

Imagine it being similar to stamping a sticker on the side of a race car. The branding is still visible to onlookers even if you’re not in the driver’s seat.

Ready to start? Learn how you can get your guest posting outreach right in this ultimate guide.