8 Benefits of Posting Twitter Content (X) for Your Brand
X (ex Twitter) is one of the best places to be abreast with current events and trending hot topics. Here, conversations will let you in on consumer interests, the top brands they’re watching, and possibly the services or products they need.
When your business joins X, it becomes part of what’s happening. Customers aren’t afraid to voice their displeasure with a service or product. In equal measure, they’ll praise you for what you’re doing right and when you exceed their expectations.
Plus, they engage with you in authentic conversations, which helps them better connect with your brand.
Perhaps you already use X to follow favorite brands or to discuss trending topics, and you’re wondering how posting content on X will benefit your brand. Well, keep reading, as this post will show you what X can accomplish for your business.
1. X provides an avenue where you can study your customers
Aside from the more than 450 million active subscribers, peeps on X are bold and keep the conversation alive, with 6,000 tweets per second.
Your business can leverage this vast data to discover trending topics and what your target audience cares about to help build an effective marketing strategy.
Undoubtedly, X is a goldmine for market research on buyer personas, their opinion on different subjects, emotions, and needs.
Brands like yours use this information in product development, product refinement/ enhancement, and activations when launching new products and services.
Unlike Instagram, X content is primarily words, making it easy to do thorough desktop research and find out what’s trending in your area by following hashtags.
You could even hold polls or host X chats to understand a topic or engage prospects beyond your usual posts if you have a larger following.
2. X helps you create brand awareness
X’s an excellent platform for genuine interaction with customers and the extension of your brand’s personality. You create brand awareness organically and through targeted paid promotions.
It’s a platform to connect with consumers in funny, exceptional, relatable ways that’ll have them talking, retweeting, and unknowingly widening your reach.
Taco Bell is one good example of a business that incorporates current events and social themes in its tweets, letting its fans know what’s new in its menu offerings.
If you’re unsure of how to start, here are some tips:
1. Use a tone consistent with your brand’s voice and personality. Also, maintain consistency when it comes to the graphics (fonts, style, colors, and designs).
2. Don’t limit yourself to your service in the commentary. Tweak your tweets to incorporate other social issues that are important to you. You’ll draw an audience whose opinions are similar to yours by engaging in conversations and topics you find interesting. Don’t forget to use a conversational tone in your tweets.
3. Take it a notch higher with live tweets when you have an event. And you’ll have people talking about your brand for a week, which is good for business.
4. Respond to comments and mentions from your audience. This can help increase your visibility in the feeds of those who aren’t yet following you. Like and reply to customer tweets, exhibit your brand’s individuality, and support initiatives that resonate with your target audience.
3. X helps communicate your brand ethos and personality
Aside from the brand identity, your audience must know what you stand for, your core values.
Your marketing efforts will be for naught if you fail to communicate your company’s core beliefs and objectives to your target audience.
X can be helpful in this regard because it provides several channels to communicate clearly and concisely about your company’s principles and goals. You can use your business profile to post GIF, videos, or just text.
It’s helpful when your page officially hands out information concerning your brand, new products, or services. Or when you publish easy-to-digest blogs in your area of expertise, which can help build and strengthen your authority in your specific field.
X also helps you overcome the cold corporate image, opening communication and creating more efficient dissemination lines. This allows you to help the public understand your brand and grow closer to them.
4. X can be used as a help desk and for feedback
X should be your primary customer care channel where you build relationships with your customers and get positive and negative feedback.
For instance, this client gives a flavorful suggestion, mentioning their favorite picks.
Then again, replying to customer queries instead of redirecting them to your website or call center for customer support builds brand loyalty.
Have one specific customer care and support handle so consumers know where to find you. When you engage with clients or leads, it certainly feels authentic and improves customer experience.
A dedicated support account will ensure your marketing and support tweets don’t get mixed up on your main account. You can confidently tweet frequently to answer issues and complaints without fearing alienating your primary account’s followers.
It allows your support staff to concentrate entirely on users who contact them, which increases agent productivity.
You can handle customer complaints through direct messages as these are not word-limited, so you can provide detailed responses to clients’ inquiries.
Moreover, having a dedicated support account is beneficial because you wouldn’t want negative issues or concerns to become public. You don’t want other customers to form a negative impression of your business.
Ensure your default setting for direct messages allows messages from anyone so it’s easy to reach you.
5. X helps create a loyal community
One of the main advantages of using X is that you can build your brand community. You can be the link for like-minded people who are emotionally attached to your brand.
Your business can initiate and participate in trending discussions, interact with your audience, and grow a dedicated fan base.
You’ll be helping customers with similar interests connect by building a loyal community.
6. X helps increase your website traffic
Website traffic equals leads and, consequently, more sales.
A X business profile spikes curiosity, and close to 50% of possible clients who view your profile will head over to your website to learn more, which is why you should redo your business profile now.
Ensure your brand voice is consistent on X, other social media accounts, and your website.
Incorporate tweets into your blog to highlight engaging content you’ve published or the feedback you’ve received from your fans. Embedding tweets is an excellent method to connect your website with your social media profiles.
7. X helps build a positive reputation
The best way to build a positive reputation is by being real, transparent and consistent.
We know that sounds like a lot to ask of yourself—but it’s not! It’s actually easier than you think. And X is here to help make it happen.
X is the perfect place to be transparent about who you are and what you do. It allows you to share your thoughts and ideas with the world in a way that other social media platforms don’t always provide for their users.
Being transparent on X means sharing everything from your latest project updates to behind-the-scenes photos from the office party last weekend. You can of course use X to keep tabs on conversations about your brand, allowing you to rapidly address any concerns your customers may have before they escalate.
And when it comes to being consistent? Well… X has got your back there too! Tweeting every day lets people know they can count on you for news updates or industry insights—and that means they’ll keep coming back for more!
8. X provides you with an avenue to study your competition
Monitoring the promotional activities of your rivals is a breeze with X. Check out and compare your competition profile and marketing strategy against yours. You may either choose to follow them or do a search to view their content.
You’ll see basic information about their involvement, like the total amount of retweets, comments, and replies.
It’s a quick and easy approach to ‘spy’ on your ‘rivals’ X advertising strategies and determine their efficacy.
Wrapping up
Posting X content for your brand is not in vain. You increase brand recognition, amass a loyal following over time, resolve customer issues, communicate your brand identity, and learn customer attributes.
By embedding tweets in your website or blog, you increase website traffic, and the likelihood of leads converting is higher.
Check out Redakthor Content Marketing for conversational-style blogs you could tweet about.