How to Schedule Your Content for Maximum Synergy Among Distribution Channels
There’s no denying that sharing content across multiple channels is a great way to expand the reach of your existing content.
If scheduling and using content across multiple channels seems daunting, this guide will help. It breaks down all your options, allowing you to organize and schedule your content effectively, so it gets the most attention from your audience.
Let’s begin!
First, decide what channels you want to use and how
The first step in maximizing the efficacy of your content is to determine what channels you want to use and how.
Depending on your audience and the product or service you sell, you may want to use different social networks. Still, after testing several combinations across multiple niches, we’ve found that the best recipe includes:
- Creating a blog based on questions your ideal prospects are asking online
- Repurpose that content to create one or more Twitter threads (and tweets)
- Sharing them on LinkedIn (see our tricks below)
- Publishing your blogs as native LinkedIn articles
- Sharing your new post with your email list (every time)
NOTE: if you are an ecommerce store or a brand with great visuals, we would include Instagram as an additional social network to repurpose your content.
Let’s get into the details 👇
Blog about questions your audience is asking
What to blog about is not a mystery anymore. You should answer questions your prospects are asking online.
This way, you will:
- Increase your search engine impressions (reach)
- Build authority with your prospects
- Join the conversation on critical subjects relevant to the problems you can solve for others.
To find these questions, use a tool like Answer the Public. You’ll see that the questions are usually related to specific topics or industries, which will help you narrow down what to write about.
Another great tool is Google search recommendations.
Simply type a vertical/category like ‘Speed reading.’ Then add a modal verb at the beginning, like “can” or “could,” or an auxiliary verb like “is,” “does,” or “has,” and see the suggested searches drop down.
This strategy is excellent because queries are ordered based on the likelihood of a searcher typing them.
You can also search for any of these suggested questions and look at the “People also ask” section to get even more ideas of what people are asking for.
If you're interested in learning more about how to create a content strategy, check out our blog!
Transform your blogs into Twitter threads
Once your blog is written, you can repurpose one of its sections as a Twitter thread.
To do so, you need to find a way to make the post more digestible for people who don’t have time to read an entire blog post.
This is done by turning each paragraph into its own tweet and then linking them together so they’re easy to follow.
You can do this manually or with a plugin like CoSchedule’s Twitter Threads. The benefit of doing it manually is that you have more control over how the thread looks when it gets tweeted out.
However, if you don’t have time to review every paragraph and ensure it reads well as its own tweet, then a plugin or hiring a specialized team might be better for you.
Share your blogs as LinkedIn posts
LinkedIn posts are very similar to Facebook’s. You can post anything you want, and it will get shared with your connections and use hashtags to increase your reach.
The best way to go about this is to share your blog posts is a professional headline and an image. The image can relate to the content of your post or something that looks good.
When writing your LinkedIn post, think about how it will read as someone’s first introduction to you. Try not to use jargon or industry-specific terms unless you’re sure they’ll be familiar to everyone reading.
Something else that works really well is copying a good section of your post and leaving it unfinished for people to click through to continue reading.
Publish your blogs as LinkedIn articles
LinkedIn has an article feature that allows you to publish your blog posts on the platform. This is a great way to get more eyes on your content and drive traffic back to your site.
The way to use it in your content distribution synergy is to copy and paste your blog article with a link back to the original source (your blog)
This way, you are adding a high-quality backlink to your site while publishing a native LinkedIn article for the people that don’t want to leave the app.
BONUS TIP: You can share this article in LinkedIn groups for maximum exposure.
Send out an email blast about your newly published blog
The idea here is to send out an email with a link back to your blog post, letting your subscribers know that you’ve published something new. This will help drive traffic and get more people to read what you have to say.
Email traffic is great because it’s highly targeted and allows you to build an ongoing relationship with your readers. Be sure to include an image and some text in your email to make it more appealing; an intro to the topic you are talking about in your blog works great to spark curiosity and increase clicks.
Check your analytics to see what’s working and what isn’t
As you publish more content, it’s essential to monitor what works and what doesn’t. Analytics can help you determine which types of posts are getting the most traffic, shares, and likes.
This recommended practice will allow you to determine what kind of content your audience likes to read, allowing you to tailor future posts accordingly.
Read more about how to use Google Analytics like a pro in this article.
Conclusion
Now that you better understand how to schedule and use your content for maximum synergy among distribution channels, it’s time to put your new knowledge into practice.
Need help? Hire our specialized content creation team to boost your business reach and authority.
We’re here to help you get where you want to be, and we know that creating the right content is the first step. When you work with us, you’ll never need to worry about finding the right words again—we’ll do it for you.
Get started today!