Why Nobody Visit Your Company Blog? (11 Mistakes & Solutions)

It is time to decipher the deserted website’s mystery and find solutions to eventual mistakes.

We have compiled in this article the 11 most common mistakes about corporate blogs and the solutions to apply.

1. A poorly targeted audience (or not at all targeted)

Problem: You created a blog around a specific topic but completely skipped asking yourself who your recipient is.

Solution: You need to define your ideal client. Who is your blog’s target? What is this person’s problem or goal? 

Knowing your audience to deliver the right message and provide consistent information is essential. 

To do this, you can look at the questions asked on your competitor’s sites, and at forums dedicated to your theme, for example. 

Find out what discussions are recurring, what questions people have, or what information they are researching.

2. Boring content

Problem: Your content is too generic. 

Maybe your content is oriented on a well-defined theme and targets a specific audience. But your readers will quickly lose interest if you don’t bring them real added value and practical help.

Solution: Ok, it’s time to apply the knowledge acquired earlier in the article. Since you now have a good idea of your ideal client, you need to find out what motivates them.

You will have to use the popular topics cleverly and the different questions spotted in forums to do this.

The principle is to answer Internet users’ questions on a specific subject. 

Also, your content should be helpful and unique; forget about copying and pasting. You must ensure your posts add value and share everything you know about the subject. 

Talk about your firm’s experience, include statistics or references to other sites, and compile the best information you have found on this subject.

In short, be practical and respond as fully as possible to questions and research intentions of your clients.

You may also like: 5 ways to determine the perfect word count for your blog article

3. A lack of promotion and sharing

Problem: After all this work and these written articles, you realize no one has (yet) heard of your corporate blog. As if the only place where you exist is your blog and nobody has a way to cross you in another corner of the Internet.

Solution: You don’t have to wait for visitors to land on your website; take the lead and show it to them. 

How?

Boost your visibility through social networks for free. 

If you haven’t already, you need to create professional accounts on platforms most suited to your audience: Twitter, LinkedIn, Instagram, Facebook, Youtube, Pinterest, etc. 

If you have followed the advice on finding your target audience, you know your typical customer and where to find them. It’s high time to open discussions and interact with your audience.

You may also like: How to schedule and use your content for maximum synergy among distribution channels

Create an engaged community

You can start by sharing your blog posts, giving specific advice, and referring people to your corporate blog for more information. 

In addition, commenting, liking, sharing posts, or sending private messages are also great ways to interact with your community. 

4. Uncreative Titles

Problem: Your blog post titles don’t appeal to anyone. 

If you don’t capture your reader’s attention from the first words, there is little chance these people will click on your article.

Solution: You need to learn how to write catchy titles.

5. A blog not optimized for search engines

Problem: You have not optimized your site and blog posts for SEO. However, a corporate site that does not position itself on the search results is a site much more difficult to find.

In other words, when Internet users do a specific search on your theme, tens or even hundreds of other blogs can be indexed before yours in the search results. 

So unless the user visits dozens of search result pages, they will never find you.

Solution: You must learn to master natural referencing. 

You can considerably improve your positioning by laying the foundations of SEO and familiarizing yourself with good SEO practices. 

One of the major levers of natural referencing is the use of keywords. 

Concretely, your site must take up the strategic keywords used in your theme and include them regularly in your texts. 

Let’s emphasize that your keywords should reflect what people look for on Google and meet that search intent.

Moreover, these keywords are also helpful in naming your images (alt tag). It will allow Google robots to read what your pictures show and thus better define the context of your page/article.

This article doesn’t aim to explain all the secrets of SEO. But if you want to learn more about it, here is a valuable resources to consult: How to structure your content for best SEO results

6. Lack of regularity

Problem: Since you don’t have a good content manager, you can’t publish regularly and as much as you should. 

A study carried out by HubSpot showed that posting more regularly can increase traffic to your website. 

Specifically, companies that publish 15 or more blog posts per month get 5 times more traffic than those that do not publish at all. Sites that have increased to 6 per month have almost doubled their quantity of leads.

Solution: Set yourself a number of articles to publish per week. And if you don’t have a good content manager, don’t forget to contact us.

7. Absent (or failed!) design

Problem: Ok, we always say it: the main interest of your corporate blog is its CONTENT. However, the design and layout of your blog also play an essential role. 

Suppose the visual of your blog is not attractive or even disturbing (unreadable font, flashy colors, banners on all sides, etc.). In that case, your visitors will probably leave your site faster than expected.

Solution: You need to review your blog’s design and visual identity. Here are some tips:

Choose a functional and visually appealing layout

You should keep it simple! The idea is that your visitors read your content, so you must avoid distracting them.

Make it easier to read

To keep readers’ attention, get rid of long paragraphs that are like walls and don’t catch the eye. 

Favor small paragraphs, titles, and subtitles, and use bold, italics, or underlining to highlight important passages.

Pay attention to the quality of integrated photos or images

In other words, don’t underestimate the power of visuals and photographs.

By the way, you can find plenty of excellent quality photos on the Internet that are completely royalty-free.

📷 For photos: Pexels.com, Pixabay.com, Unsplash.com

🔍 For icons: Canva.com (in addition to icons, you will also find free photos there), Undraw.com, Thenounproject.com

These different changes will allow you to improve readability and attract more potential clients quickly.

The second mistake often made is also related to design.

8. A website not adapted to mobiles

Problem: Today, the majority of searches on the Internet are done via the telephone. 

Moreover, Google promotes blogs suitable for browsing from a mobile or tablet in its search results. 

Google also said that 61% of its users would not return to a mobile site they had trouble accessing, and 40% would go to a competing site instead. In other words, you lose a big part of your audience if your site is not mobile-friendly.

Solution: When designing your site, you must check if it is responsive in the mobile version. If necessary, you will have to make some design changes and simplify or remove modules, for example.

Using Google Mobile Friendly, you can check if your corporate website is optimized for mobile browsing.

9. A blog without a clearly defined niche

Problem: You haven’t clearly defined a niche for your blog. 

If your blog is a potpourri of various subjects that all refer to a different niche or a topic that is too broad, you lose consistency. 

As a reader, when we like an article, we then want to discover similar articles written by the same brand. However, if we realize that the rest of the blog addresses completely different subjects, we will leave the blog (disappointed) and never come back.

Solution: You have to specialize. 

By focusing on the niche of your business, you will be able to develop a comprehensive, complete, in-depth, and coherent content strategy. 

Therefore, your users will be much more likely to come back, considering you an authority or an expert in the field.

10. Slow loading time

Problem: Your site takes a long time to load, then your potential clients leave before they have even seen your site. 

Solution: You need to optimize your site for fast loading, and it will be up to you to find the root of the problem. 

The most common causes are: 

• A poor-quality host. If so, it might be time to switch to a better web host. By the way, we use Bluehost for all our sites and are very satisfied with it.
• Heavy images. Always reduce the size of your pictures as much as possible and compress them. In particular, you can use TinyPNG to do it effectively.
• Too much information to load. The more effects and animations you use, the slower your site will load. Also, limit the number of articles displayed on your homepage; less than 8 is a good starting point.
• Too many plugins or widgets. 

11. A blog that’s still new

Problem: If you’ve followed all the steps listed above and your traffic isn’t growing, your blog may be too new.

It is essential to know and respect the time. A young blog is a blog that is less than a year old.

So if your corporate blog is still in its first months, it is comprehensive that you do not see a considerable increase in traffic.

Solution: There is no big secret. 

We’ve said it, and we’ll repeat it, developing a corporate blog takes patience and consistency. 

Attracting only a few potential clients to your blog today doesn’t mean it’s a lost cause. Quite the contrary.

In short

You must apply the proper techniques to create and succeed in a corporate blog. 

Maximize your efforts by generating new content, polishing your visuals, and engaging on social media consistently for several months.

Developing a solid foundation will help to increase traffic and expand your turnover in the future. 

The more people see your corporate blog, the more they will share it, and your mailing list and your tribe will grow. Then, you will get more new readers and potential customers every day. For more marketing tips and tricks, visit our blog.